See the real numbers
- All core KPIs unified in one view
- True contribution margin snapshot
- Real CAC tolerance — what you can actually afford to spend
For $1M–$50M+ DTC brands
Know what you can spend.
Keep more of what you earn.
Get a free Ecommerce Profit Diagnostic that connects your marketing spend to your actual profit.
- Find where profit is leaking
- Know your affordable acquisition cost
- Get a practical plan for profitable growth
Starts with a 30-minute intro call. No hard pitch.
$100M
in ad spend managed by the Humans who run Profit Compass
Trusted by DTC brands like
The problem
Most brands don’t lack data. They lack clarity.
Questions you can’t answer with confidence:
- Can we afford to spend more right now?
- Should we push harder this month or hold?
- Where are we actually making money?
- Where are we losing it?
So decisions default to:
- Static budgets
- Gut feel
- Channel ROAS
- After-the-fact reporting
Scaling isn’t about better ads. It’s knowing how much you can invest while staying profitable — a finance and marketing problem most teams never connect. We do.
Profit Compass
The system behind the clarity.
Most teams live in disconnected tools.
Meta tells one story. Shopify tells another. Finance tells a third. No one sees the whole picture.
MetaShopifyFinance
Profit Compass
Connects everything and aligns:
- Contribution margin
- CAC
- New customers
- LTV
- Scaling capacity
So every decision is based on what you actually made, not what each platform claims. Profit Compass isn’t a SaaS you log into. It’s the infrastructure behind how Human scales brands.
What you get
In a 1-hour live walkthrough, you get:
Find the leaks
- Where growth is capped today
- Where ROAS is misleading
- Where profit is leaking
Know what to do next
- Where to push harder
- Where to stop wasting money
- A clear, practical roadmap
How it works
Simple. Fast. Practical.
- 01
Request the diagnostic
2-minute form. Basic info.
- 02
30-minute intro call
Usually within 48 hours. We align on goals and set up account access.
- 03
Audit and analysis
About 5 business days. We build your Profit Compass and audit your accounts.
- 04
1-hour live walkthrough
We review your Profit Compass and custom roadmap together, often with a strategist or paid media lead from our team.
Typically 5–7 business days, start to finish. You leave knowing exactly what to do next.
Human client results
In their words.
Agency partnership results; not outcomes promised by the diagnostic.
Is this a fit?
Great fit if you
- Do $1M–$50M+ in DTC revenue
- Want profitable scale, not vanity metrics
- Care about contribution margin
- Want finance and marketing aligned
- Are open to honest insights
Not a fit if you
- Want “quick hacks”
- Only care about ROAS
- Aren’t ready to look at the real numbers
Request your free diagnostic
Get clarity on what’s driving — or limiting — your growth before you spend another dollar.
Your intro call is withZack Keahey, Head of Growth30 minutes, usually within 48 hours of your request.
Zack will reach out within 48 hours to schedule your 30-minute intro call.